Strategic support (search for information, relevant sources and data analysis to draw conclusions and learnings) in projects for different clients in different sectors, providing solutions for brands, developing activities that cover the entire strategic branding:

• Brand Diagnosis: Market, Competitive Benchmark, Audience Analysis, Brand and Business, identifying client’s insights.

• Brand Strategy: Positioning, Brand Purpose and Values, Personality.

• Verbal identity: claim, tone of voice, naming.

• Brand equity research: quantitative and qualitative studies that allow us to analyse metrics that measure brand performance: awareness, preference, purchase drivers, brand image.

• Brand architecture:  Analysis focused on the brand portfolio and products/services offer to put in value opportunities and challenges enriching the client.